Get ready to see Kiernan Shipka like you’ve never seen her before—in a fake horror trailer that’s about to hit theaters, and it’s not just spooky; it’s a wake-up call about our screen-obsessed lives. But here’s where it gets controversial: What if the real horror isn’t the monsters on screen, but the ones we invite into our bedrooms every night?*
Soon, moviegoers will witness Kiernan Shipka grappling with a modern-day nightmare—the relentless pull of her phone before bed. In Goodnight, Phone, a Halloween-themed campaign for sleep wellness brand Hatch, Shipka stars as Ava, a woman who’s just moved into a new home and finds herself trapped in the endless cycle of doom-scrolling. As her phone’s digital demons come to life, her partner peacefully drifts off to sleep, thanks to their Hatch device. Directed by Meredith Alloway, this faux trailer will haunt select AMC and Cinemark theaters this spooky season, exclusively unveiled by The Hollywood Reporter.
And this is the part most people miss: The trailer isn’t just a clever ad—it’s a mirror held up to our own habits. Shipka herself admits she’s no stranger to the late-night phone obsession. ‘I often give in to the pull,’ she confesses. ‘I’m totally guilty of doom-scrolling, but then I’m a worse version of myself the next day.’ Hatch’s Restore 3, a phone-free device designed to banish screens from bedrooms, is positioned as the antidote to this modern malaise. ‘It almost feels novel, in a way, going to bed without a phone next to me,’ Shipka reflects, highlighting the intentionality needed to break free from the screen’s grip.
This project marks Hatch’s big-screen debut, but it’s also a testament to Shipka’s versatility as an actress. Fresh off her role opposite Pamela Anderson in The Last Showgirl and gearing up for the fourth season of HBO’s Industry, Shipka’s schedule is as packed as ever. Yet, she’s passionate about this campaign’s message. ‘From the jump, they had such a strong idea of what they wanted to do,’ she says. ‘It just felt like a really cool thing to be a part of.’
But let’s not forget Shipka’s roots. Her breakout role as Sally Draper on AMC’s Mad Men remains a fan favorite, and she’s open to revisiting the character. ‘There’s just a part of her that I feel like is still out there somewhere,’ she muses. ‘I am always open to a conversation about it.’
Controversy alert: Is our reliance on screens before bed a personal failing, or a societal trap? And could a device like Hatch really be the solution, or is it just another gadget in a sea of distractions? Let’s debate this in the comments—are you team ‘phone-free sleep’ or team ‘just one more scroll’? Shipka’s trailer might just make you think twice before reaching for your device tonight.
